EMPOWERING MENTAL HEALTH PROFESSIONALS
Meet Our Team
 Behind our success lies a committed leadership team dedicated to propelling our product development forward while maintaining agility and responsiveness to the evolving needs of our clients and the dynamic landscape of technology.
Alex
Alex Marrache
Alex joined Owl Practice Suite in 2024 as Chief Customer Officer of Owl Practice. Alex brings extensive experience overseeing CS experience operations in fast-paced environments ranging from large scale businesses to start-ups.
Alex is an experienced executive with a proven track record of driving customer loyalty, fostering a customer-centric culture, and building high-performing Customer Success and Support teams. Alex is a champion of the transformative work of mental health professionals and has a passion to support them in their journeys as counselors and business owners. At Owl Practice, Alex brings a unique blend of business acumen and empathy for the customers Owl proudly serves.
When not in the office, Alex enjoys riding the Pacific Coast Highway on his 2000 Moto Guzzi V11 Sport, reading the Russians, traveling, dining with his family at the endless number of restaurants in Los Angeles, and planning his next visit to Québec to spend time with his extended family in Montréal with his usual pit stop in Toronto.
MELISSA
Melissa Alvares
Melissa joined Owl Practice Suite in 2023 because it brings together her passions for purpose-driven business, healthcare technology and organizational transformation.
Melissa has 20+ years of experience leading all aspects of marketing including revenue generation, product marketing, brand/PR/IR and revenue operations. Her specialty is driving exponential growth by equipping marketing and sales teams with the capabilities to capitalize on a clear go-to-market strategy. Melissa has held marketing leadership roles in both the technology and healthcare sector including at CloudMD, MindBeacon, Swift Medical and Softchoice. She has been named to CDN’s Top 25 Women in IT and is a sought-after speaker on the topics of brand, growth and Health Tech.
Melissa enjoys adventure travel with her family, playing ultimate frisbee and exploring the city on her bike.
DANIEL
Daniel DePauw
Daniel joined Owl Practice in 2023 as the VP of Engineering, bringing over 17 years of IT leadership experience. Known for his ability to motivate teams and drive efficiencies.
Daniel fosters a culture of continuous improvement and unparalleled customer service. He has experience launching and growing SaaS solutions in the healthcare and cloud computing industries, and has championed strategic solutions in software engineering and product development. Prior to Owl Practice, Daniel held leadership roles at Faction Inc., PX Technology LLC, and Systeem Medical Information Systems. With a focus on innovation and strategic relationship building, Daniel is dedicated to driving forward-thinking initiatives aimed at building products and services that improve people’s lives.
Outside of work, Daniel enjoys spending time with his family, working on cars and going on Jeep adventures.
hilary
Hilary Roberts
Hilary began her career at Owl Practice 5 years ago working to help support Therapists navigate the platform.
She is a passionate advocate for mental health professionally and in her personal life and has grown in her career with the organization where she is currently the Director of Sales and Client Services.
As a lifelong volunteer, Hilary is thrilled to continue her career with Owl Practice, helping nurture customer relationships and grow the company’s software to better serve mental health professionals. Hilary is also an active volunteer in the LGBTQ2+ community, loves painting and baking in her spare time.